![](https://cdn.myportfolio.com/3e8e9c09-7da6-43fa-ad6b-a21e1a1ed04d/6726e9bf-d144-41d8-8b48-9c4da27b8c4f_rw_1920.jpeg?h=32ecdf1084cd6853644766fd5bb00a72)
The Pizza Brain Museum of Pizza Culture is a museum and pizza shop located in Philadelphia, PA. Check out my rebrand below!
![](https://cdn.myportfolio.com/3e8e9c09-7da6-43fa-ad6b-a21e1a1ed04d/cd7862f0-0439-403d-a46a-dc07bb51ae61_rw_1920.jpg?h=fc6ffd93db31df7c7ab71af7cb83dff1)
Pizza Brain is chaotic and eclectic, with its exhibited items scattered and hidden throughout the pizza shop. There is a grungy, retro vibe to the shop because of the old items that have been collected. For this rebrand, I pulled inspiration from vintage pizza boxes and focused on the distressed quality of the collected items in the shop.
I created a brand system with a main word mark, color palette, font choices, and alternate logo marks. The concept for the pizza mark is rooted in "having an idea" or a "lightbulb moment" as I wanted to stray away from using an image of a brain.
![](https://cdn.myportfolio.com/3e8e9c09-7da6-43fa-ad6b-a21e1a1ed04d/01255260-700d-4768-8a7c-fa966a2c03dd_rw_1200.png?h=ef95787cb3bd98950e41d64cbcf94ca5)
Check out my process work here.
![](https://cdn.myportfolio.com/3e8e9c09-7da6-43fa-ad6b-a21e1a1ed04d/c7e72bff-f9af-4d60-b70f-be402e4a6d54_rw_1920.jpg?h=8fa69047ca65097e475ccd5f60888b11)
Brand Board with Pizza AB
![](https://cdn.myportfolio.com/3e8e9c09-7da6-43fa-ad6b-a21e1a1ed04d/31e2a023-1725-491e-be9d-86d142ed77c9_rw_1920.jpg?h=52520c78e3f52042a56e6feb9009162e)
This project was featured in my show for the 15th Annual Michael V. Gmitter Celebrate the Artist scholarship and exhibition competition, in which I won 2nd place.
Completed: 2022
University: Pennsylvania Western University
Class: Corporate Design
Art Director: Scott Gladd