This is a brand identity I created for my dream coffee shop, The Hazy Owl. The Hazy Owl is a cafe and safe haven for night owls, serving coffee all night long. The identity is clean, elegant, and simple with a subtle feeling of magic. The main logo is a word mark with the O acting as an abstraction of an owl’s eye, calling back to the idea of night owls and staying awake at night.
![](https://cdn.myportfolio.com/3e8e9c09-7da6-43fa-ad6b-a21e1a1ed04d/2c11c7b7-51bd-4484-a106-3c753d860c27_rw_3840.jpg?h=7cbaaecd655e73f392f1cb096a473e0b)
I was a finalist with this project in the 2023 AIGA Flux Student Design Competition in the Identity Category.
![](https://cdn.myportfolio.com/3e8e9c09-7da6-43fa-ad6b-a21e1a1ed04d/159045e4-ddff-4214-8e24-a635aa7b7d66_rw_1920.png?h=00a0aca0408bfcb48004e92e17cf7d66)
![](https://cdn.myportfolio.com/3e8e9c09-7da6-43fa-ad6b-a21e1a1ed04d/8829197c-987f-4114-8155-0d3876fab595_rw_1920.jpg?h=45d9ae39e2c05f610dd397baa3232b20)
![](https://cdn.myportfolio.com/3e8e9c09-7da6-43fa-ad6b-a21e1a1ed04d/a127a7f0-162a-4347-b8b2-96575d99bc09_rw_1920.jpg?h=d5a03cf33ef6ef392f94f3a4a485309a)
This project was featured in my show as a part of the 15th Annual Michael V. Gmitter Celebrate the Artist scholarship and exhibition show, in which I won 2nd place.
![](https://cdn.myportfolio.com/3e8e9c09-7da6-43fa-ad6b-a21e1a1ed04d/0270a516-102b-4cf3-b98b-86689e088723_rw_1920.png?h=1a587b48bc55b614249c1790ea68d1a6)
![](https://cdn.myportfolio.com/3e8e9c09-7da6-43fa-ad6b-a21e1a1ed04d/aa486841-723a-4020-9e36-70f8db08f3ff_rw_1920.jpg?h=045409ae7cecaec8a4c723dc145291e0)
Completed: 2023
University: Pennsylvania Western University
Class: Corporate Identity
Art Director: Scott Gladd